Intermediary Purchasing from the Producer of the Product

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products

Price Leader: The company can be counted on to lead the industry in Price related innovation

No. SIC Year Note
1 5712 2005 The new remodeling efforts by hotels, mainly the installation of flat-panel TVs, have allowed hotel-room-furniture resellers to profit. Old-style TVs at Universal Hotel Liquidators are priced at $39, and armoires and minibars are being rapidly purchased by college students and down-market hotels.

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