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Brainstorming Ideas: Intermediary Customers Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product:

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. LIMITATIONS SET BY TIME: Segment customers according to the causes of the limitations set by time

      1. Delay related to purchase and installation: Segment customers according to delays before the customer receive or can use the product

        1. Segments where delays are due to steps a customer must take Examples>>

        2. Segments where delays create risk for customers Examples>>

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