Intermediary Purchasing from the Producer of the Product

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending

Segments with preferences for periodic or one time payment

No. SIC Year Note
1 3711 2005 To reignite sluggish sales the car industry is aggressively returning to an old strategy of pushing people to lease instead of buy. This year marks the first time in four years that car makers spent more money on leasing incentives than on traditional financial deals. General Motors Corp. began a pilot program with three car models in which customers in Boston, Atlanta and all of California can return their car in the first 12,000 miles and forget the lease with no penalty except for loss of the down payment which is a minimum of $1,500.

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