Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
1. Physical: Segment customers by physical needs
Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
|1||2300||1997||Levi's executives are contemplating how to expand the 2 year-old personal pair service into every major US market. Customers' measurements are taken by staffers in Levi's stores and jeans are custom-made for them at a domestic factory.|
|2||3143||2004||Red Wing makes 200 models of boots, many designed with specific occupations in mind. They make boot sizes in eight different widths thus allowing retailers to better fit them to different shaped feet.|
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