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Intermediary Purchasing form the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2.
Emotional: Segment customers according to the personal emotional needs of the segment

  1. Needs for comfort and status

    1. Comfort through the five senses

    2. STATUS IN THE COMMUNITY

      1. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:

        1. Distinctive style or appearance

          1. Trendy Examples>>

          2. Demanding of exclusivity. Segment wants a look few others have Examples>>

        2. Unusual capability or achievement

          1. Economic Examples>>

          2. Emotional Examples>>

          3. Intellectual Examples>>

      2. Need for personal achievement

        1. Advancement in career and profession Examples>>

        2. Improvement in personal qualities Examples>>

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