Intermediary Purchasing form the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment

  1. Needs for comfort and status

    1. Comfort through the five senses


      1. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:

        1. Distinctive style or appearance

          1. Trendy Examples>>

          2. Demanding of exclusivity. Segment wants a look few others have Examples>>

        2. Unusual capability or achievement

          1. Economic Examples>>

          2. Emotional Examples>>

          3. Intellectual Examples>>

      2. Need for personal achievement

        1. Advancement in career and profession Examples>>

        2. Improvement in personal qualities Examples>>

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