Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Status in the community

No. SIC Year Note
1 2337 2002 The maker of Seven Jeans is the hottest upscale denim company on the market and among the priciest, at more than $100 a pair. Yet the company does no advertising. The jeans have been on the market for 18 months and no trendy boutique can keep them in stock.
2 3711 1989 BMW tries to market itself as fine engineering, rather than so much affluent image.
3 3711 2001 Other premium auto makers are looking to BMW's approach of having vehicles throughout the whole price range to attract drivers into their luxury brand even when they can't afford the most luxurious model.
4 3999 1997 Sport Obermeyer is a major supplier of fashion skiwear. Each year, 95% of its products are completely new designs.
5 5251 2004 Chain store Tractor Supply has sent out 100 three-man teams from existing stores to work nights, rework layouts and add new products.
6 5699 2004 Guess has already tested a few Marciano products in its stores-including a $128 pair of pants-and found that they sold out quickly. Later this year Guess will open five stores dedicated entirely to Marciano to test the concept.
7 7200 2002 Media Arts group is recovering thanks to new merchandising tactics and agreements with artist, Thomas Kinkade. Merchandising will shift from push to pull. The company will concentrate on raising the company's profile and getting the message to all Americans. The company has aligned itself with Salvation Army to raise money for the charity and increase consumer awareness of the product. They are also looking at joint projects with World Vision charities.

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