Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Unusual capability or achievement:
|1||7200||2002||Media Arts group is recovering thanks to new merchandising tactics and agreements with artist, Thomas Kinkade. Merchandising will shift from push to pull. The company will concentrate on raising the company's profile and getting the message to all Americans. The company has aligned itself with Salvation Army to raise money for the charity and increase consumer awareness of the product. They are also looking at joint projects with World Vision charities.|
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