Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community
Need for personal achievement:
Improvement in personal qualities

No. SIC Year Note
1 1499 2001 De Beers created the notion that diamonds are of emotional value and that as a gift, diamonds represent love.
2 2300 1985 Esprit further set apart from the others by its design concept: a broad and constantly changing line of fashion sportswear, all executed in a variety of vivid colors and bold prints and all meant to be mixed and matched.
3 2844 1995 Both Crest and Colgate have come out with their own versions of baking-soda toothpastes. Colgate recently mailed out 11 million samples of its new Colgate Baking Soda & Peroxide brand.

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