Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
A. Needs for comfort and status
2. Status in the community
Need for personal achievement:
Improvement in personal qualities
|De Beers created the notion that diamonds are of emotional value and that as a gift, diamonds represent love.
|Esprit further set apart from the others by its design concept: a broad and constantly changing line of fashion sportswear, all executed in a variety of vivid colors and bold prints and all meant to be mixed and matched.
|Both Crest and Colgate have come out with their own versions of baking-soda toothpastes. Colgate recently mailed out 11 million samples of its new Colgate Baking Soda & Peroxide brand.
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