Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B. Needs to avoid sources of anxiety
1. Risk in relationship: The cudstomer segment needs reassurance it can trust
A piece of equipment or product – a specific product apart from the company or process
|The quality of private labels can be better than branded goods: Winn-Dixie's chocolate ice cream, which Consumer Reports magazine ranked ahead of Breyers. Or Kroger's potato chips, found to be tastier than Ruffles and Pringles- for less money.
|Hansen Natural Corp. has signed a new contract with California's Health Services Department to supply 64 ounce apple and grape juices under its Women, Infants and Children Supplemental Nutrition program (WIC).
|The oversupply of relatively new, high-quality vehicles threatens to severely depress the prices of new and used vehicles. GM wants to sell "certified" vehicles and has sold more in the US than any other automaker.
|In March, Wal-Mart and Nike launched a performance-footwear line exclusive to the retailer under the Starter brand that uses some cushioning technology. The sneakers, which sell for about $37, are endorsed by Green Bay Packers quarterback Brett Favre.
|Microsoft helped start the Web Services Interoperability Group, which now has more than 170 corporate members. The group sets standards that will serve as the plumbing for the Web services age of computing.
|File sharing is going legit. Universal Music and Microsoft have unveiled the Content Reference Forum. With CRF, people will swap music links, not files. Customers could check out a song for a day or two, before deciding to buy it. File sharing may also become a key way that Web users discover music. EMI Music is thinking about using file sharing in the next few years to promote its artists.
|In 2001 Amazon started selling other retailers' products and used items alongside its own wares on the same Web site in order to compete with eBay. The idea caused a big stir, but it has now become a cornerstone of Amazon's offerings.
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