Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A process or procedure: A specific process apart from the company or product

No. SIC Year Note
1 6141 2001 As the number of online shoppers using online payment purchases rather than traditional forms of payments increases, services have sprung up to help these customers. These companies are rushing to assure customers of the security of their services. PayPal lets users set up an account linked to a credit card or bank account from which they can transfer funds to other PayPal account holders by sending e-mail.
2 6141 2002 enables any business or consumer with email to send and receive secure internet payments. Paypal used infrastructures that already existed, credit cards, banks and the internet to create a global payment system that made it easy to attract cus
3 6300 1987 Raincheque offers policies to cover vacation costs should it rain more than half the time of your holiday. Premiums are based on location and rainfall averages for the time of travel. Rates as high as 12% of the value of the policy for some areas.

<<Return to Sell Steps