Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products
Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations
|BlackBerry hardware is 70% of RIM's revenue. To avoid being a one-hit wonder, RIM has begun licensing its well-regarded software. Nokia has two phones on the market with stripped-down BlackBerry software and two in the works. Siemens has one with an inter
|Electronic Data Systems is betting that its collaborations bring it growth in the business process outsourcing segment, one of the hottest in the industry at $3 billion. EDS is planning to invest $100 million more to set up ventures with other partners to move into the outsourcing of finance, accounting, and procurement.
|The new competition surrounding TVs is a function of the fact that computing and consumer electronics are converging. Giants like Sharp and Sony have brand recognition and for now, brand names are drawing in the customers.
|American Express is negotiating with fast food restaurants to get charge cards honored there.
|EBay Inc. and Wells Fargo & Co. are teaming up on an ambitious plan to let millions of online enthusiasts take credit-card payments when selling items on the Internet. Billpoint, the joint effort of eBay and Wells Fargo, is meant to provide a faster way
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