Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B. Needs to avoid sources of anxiety
Limitations set by time: Segment customers according to the cases of the limitations set by time
|The president of Hearst Corp.'s magazine division, has ended the traditional Hearst practice of magazines operating almost independently. Now, the company's beefed-up central sales department is increasingly packaging Hearst's many brand names in joint deals for big advertisers, a common industry practice. Hearst has struck multi-magazine deals with advertisers as diverse as Ford Motor Co.'s Lincoln line, J.C. Penney Co., and Citigroup Inc.'s Citibank.
|Palm is developing eWallet technology, designed to replace the standard card swipe used to pay at retail stores. Palm wants to let users beam credit card data from Palm devices directly to cash registers.
|Nextel's push-to-talk service is built around Motorola's iDen network, a digital voice and data technology that uses advanced compression algorithms to allow walkie-talkie service.
|Hyundai is planning to add 100 dealers to its network of 273, to market its broader lineup.
|New Visa and MasterCard's by J.P. Morgan Chase do not have to be swiped across a magnetic-strip reader but must pass within a few inches of a scanner that is wired to receive low-frequency radio waves emitted by an embedded chip. This is made possible by radio frequency identification technology which has been adopted by retailers to track inventory from factory floor to store shelf. This will speed up lines in convenience stores, theaters and fast-food restaurants.
|Simon DeBartolo Group Inc. is launching plans to allow companies to use its malls to market everything from credit cards to time-share vacation. Simon DeBartolo, the nation's largest mall owner, is expected to announce today the creation of a new subsidiary , Simon Brand Ventures, that intends to strike deals with a variety of companies to hawk their goods and services to mall customers, some at kiosks installed in the common areas of Simon DeBartolo's 139 malls. Simon DeBartolo has already struck a deal with HFS Inc., a Parsippany, N.J., franchiser, to market services ranging from vacation time-share to car rental to hotels. Simon DeBartolo also has an agreement with CUC International Inc., the Stamford, Conn., consumer-services company that plans to merge with HFS, to pitch membership services to shoppers and help Simon DeBartolo with its new frequent-shopper program. In addition, Visa U.S.A. has signed on to promote its credit and debit cards at DeBartolo malls.
|Best Software has focused on the smaller companies to sell their wares. The company is the North American unit of Sage Group. The British conglomerate sells more than $1 billion in software each year through regional brands worldwide.
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