Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.

Segments exposed to serial delays due to multiple stops

No. SIC Year Note
1 2721 2003 The president of Hearst Corp.'s magazine division, has ended the traditional Hearst practice of magazines operating almost independently. Now, the company's beefed-up central sales department is increasingly packaging Hearst's many brand names in joint deals for big advertisers, a common industry practice. Hearst has struck multi-magazine deals with advertisers as diverse as Ford Motor Co.'s Lincoln line, J.C. Penney Co., and Citigroup Inc.'s Citibank.

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