Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are the result of too many benefits
|Bell & Howell's electronic parts cataloging business converts catalogs at automotive dealerships into databases that make it easier to access inventory. Meanwhile, its mail-processing unit is growing faster than expected. The unit helps clients who do mas
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