Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
|1||2711||2000||AmericanGreetings.com was the first to market with customizable e-cards solution for Web sites who want to offer online greeting cards as a way to attract repeat visitors. Last December the company partnered with CBS backed portal iWon.com, and electronic greeting cards are now one of the most popular features on the iWon site.|
|2||3577||2004||Lexmark saw how hard it was for pharmacists to make drug labels, receipts, and warning labels with regular printers. So it created a system to make the task easier. It now claims 49 of the top 50 pharmacy chains as clients.|
|3||3661||2000||Banks may only need 155 megabytes of capacity during the day. But at night, they download massive amounts of information, which means they might need a 622-megabit line.|
|4||3695||2001||TiVo has built its technology into DirecTV boxes made by Philips and Sony. A new player in the PVR field, Microsoft, has created a similar product called UltimateTV. Both the TiVo and UltimateTV combo boxes cost about $399, before any rebates offered by D|
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