Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product

No. SIC Year Note
1 2711 2000 was the first to market with customizable e-cards solution for Web sites who want to offer online greeting cards as a way to attract repeat visitors. Last December the company partnered with CBS backed portal, and electronic greeting cards are now one of the most popular features on the iWon site.
2 3577 2004 Lexmark saw how hard it was for pharmacists to make drug labels, receipts, and warning labels with regular printers. So it created a system to make the task easier. It now claims 49 of the top 50 pharmacy chains as clients.
3 3661 2000 Banks may only need 155 megabytes of capacity during the day. But at night, they download massive amounts of information, which means they might need a 622-megabit line.
4 3695 2001 TiVo has built its technology into DirecTV boxes made by Philips and Sony. A new player in the PVR field, Microsoft, has created a similar product called UltimateTV. Both the TiVo and UltimateTV combo boxes cost about $399, before any rebates offered by D

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