Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitaitons set by their economic interests and concerns

Spending power of current or potential segments

No. SIC Year Note
1 3571 2003 The latest Palm device has a faster processor and 8 MG of memory, games, a shopping list and other software. The original Zire drops in price to $79, down $20, and will be gradually phased out.
2 3711 2000 The new Mercedes, called the Sports Coupe, is the latest in a string of attacks that luxury-car makers such as BMW AG and Volkswagen AG's Audi are launching on volume makers. Up market makers are elbowing in on the profitable midsize segment.
3 7299 2002 Coinstar supermarket-based coin machines have capitalized on their possibilities for expansion by aligning with Standard Federal Bank and DataWave Systems to issue a prepaid MasterCard for $4.95.

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