Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product

Lower price point

No. SIC Year Note
1 2000 1994 Even though olive oil has become more popular due to its healthful image, consumers quickly switched back to corn oil after companies raised prices 7% a pound in 1991.
2 2389 2002 After years of focusing on middle tier outlets like Macy's and JC Pennys, and shunning mass merchandiser retailers, Levi's decided to launch a new brand in Wal-Mart stores called Levi Strauss Signature. These jeans will sell for below $30 .
3 2389 2002 The new Levi Strauss Signature line will feature men's, women's and children's jeans for less than $30. Most of Wal-Mart's jeans sell for less than $18. Some go below $10.
4 2834 1992 Mylan was quick to introduce a generic version of Marion Merrell Dow's Cardizem heart drug last month and is also ready with FDA approval to make a generic of Warner -Lambert's Lopid, which goes off patent next week.
5 3300 1999 Until recently, only the car companies, steel's biggest customer, could come close to naming their own price for steel. Now hundreds of small and midsize steel buyers are circumventing all the middle men and paying less for their steel by visiting MetalSite or its rival e-Steel, websites dedicated to selling steel. Because the steelmaking process is not perfect, a producer often churns out more steel than is necessary to fill particular orders or shipments. The overage traditionally has been warehoused or recycled but either way consumes inventory space and is a drain on company profit. With the Web site, the companies can quickly unload excess and secondary steel, accounting for about 15% of the steel sold in the U.S.
6 3572 1997 Certain drive manufacturers continued to dump a lot of 1.2GB and 1.6GB desktop drives into the distribution channel in September to clear aging inventory.
7 3944 2004 In 2004, the Lego Co. released a low-priced line of its plastic blocks. The new line, known as X-Pod, is sold in drugstores and supermarkets near the candy and magazines at the checkout, with 40 small pieces going for $3.49.
8 6211 2004 ETFs, like those managed by Barclays Global Investors, are hybrid mutual funds which trade all day on exchanges like stocks, unlike the once-a-day pricing of open-end mutual funds. They are designed to track as closely as possible the movement of specific market indexes, with extremely low expenses, translating into higher returns for investors. Financial advisors are increasingly building basic, low-cost core portfolios for clients out of ETFs. The average U.S. diversified-stock index fund costs shareholders 0.76% of their investment, ETFs cost 0.29%.

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