Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
Customer segments whose revenues could increase if the supplier:

Introduced additional products for the segment to sell

No. SIC Year Note
1 2000 2004 Unlike cola drinks, lighter versions of orange juice haven't been widely available on store shelves. Tropicana's Light n' Healthy, introduced in January, was the first reduced calorie orange juice in more than a decade, with 70 calories and 14 grams of sugar in an eight ounce serving. Regular Tropicana orange juice has 110 calories and 22 grams of sugar.
2 2024 1990 Dreyer's was one of the first to come out with "light" ice cream and offers a low-fat frozen yogurt and a new fat-and cholesterol-free dairy dessert.
3 2800 2004 The relationship between Kodak and Walgreens flourished into the 1990s, when consumers began demanding more one-hour photo developing. Kodak helped Walgreen set up a national one-hour photo business. It provided machines called mini-labs that could handle the developing on-site–collecting fees to lease the equipment–and trained Walgreen employees to operate them. It even gave Walgreen a $31.6 million interest-free loan to help Walgreen implement the systems.
4 3661 2005 LG Electronics is betting on new next-generation cellular networks, or 3G, and plans to release two 3G phones. The newer one has a high-resolution camera, Bluetooth wireless and a built-in digital music player.
5 5912 1988 Doctors' offices are selling directly to patients common prescription drugs that have been presorted into standard dosages by a new breed of pharmaceutical "repackaging" houses.
6 7812 1996 Turner Broadcasting System's Cartoon Network next month will introduce a new marketing program called "MaTOONays" aimed at one of its fastest-growing audience segments: adults. A 20-minute animated package followed by a family-oriented film will run.

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