Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
Customer segments whose costs could decrease if the supplier:

Offered the segment use of the operational infrastructure controlled by the supplier

No. SIC Year Note
1 5942 2001 Amazon, the Web's leading retailer, recently said it would take over the online sales of bookseller Borders, one of the largest offline retailers in the U.S. The pair will re-launch a co-branded Web site this summer. Amazon will handle all of the transactions, inventory and product ordering. Borders will be responsible for the content and direction of the new site.

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