Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
Customer segments whose costs could decrease if the supplier:
Offered the segment use of the operational infrastructure controlled by the supplier
| No. | SIC | Year | Note |
| 1 | 5942 | 2001 | Amazon, the Web's leading retailer, recently said it would take over the online sales of bookseller Borders, one of the largest offline retailers in the U.S. The pair will re-launch a co-branded Web site this summer. Amazon will handle all of the transactions, inventory and product ordering. Borders will be responsible for the content and direction of the new site. |
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