Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs:
Segment saves purchase costs

No. SIC Year Note
1 2038 1987 Food companies are moving TV dinners out of the grocer's freezer onto the shelf next to the canned goods. New vacuum-packed technology keeps food fresh without preservatives or refrigeration for at least a year.
2 3674 2003 Intel's new processor, Pentium M, is the first specifically designed for laptops, not adapted from a traditional desktop device. The processor works along with an Intel chipset and Wi-Fi wireless network adapter. The new product will reduce power consumption and heat output while optimizing the processor for wireless use. This will help manufacturers produce smaller, lighter laptops with longer battery life with no sacrifice of computing power. Battery gains have been reported from 10% to 40%.

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