Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings n customer building block costs:
Segment saves multiple costs

No. SIC Year Note
1 3089 1992 Rubbermaid's new lunchbox was designed w/ retailers in mind: Grooves in the boxes nestle the handles of the box below for easy stacking.
2 3571 2002 Big retailers have purchased wireless devices that employees and customers can use to check prices and product information, and to pay for purchases. It is a system to improve customer service and labor costs which in turn, attracts more customers.
3 5812 2003 The Starbucks reloadable card helps the company gather information about their customers' shopping and buying habits. The data helps identify potential locations for new stores and identify customers to target for direct marketing.
4 7372 2004 In contrast to Nintendo, Sony had lenient terms for licensing. It reduced the risk of creating many new games by making them very cheap to produce.

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