Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

1. Familiarity with company and brand, crossing all products

Customer knows both company and brand

No. SIC Year Note
1 2300 2001 OshKosh B'Gosh's licensing brings in much of the company's revenue, and in 2001 the company predicted a 30% to 35% increase of income from royalties.
2 2389 1995 Nike now has 4 Nike Towns, including a huge store in Chicago that includes a basketball court and video theater.
3 2389 2002 Designers that have turned from high end boutiques to discount stores have done very well. Two years ago Mossimo began designing cosmetics and sporty apparel for men, women and children for Target. The designers have kept their names on the products they produce.

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