Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

Familiarity with specific product
Customer segment does not know product because the product is:
New on the market

No. SIC Year Note
1 2522 2004 The futuristic design of the Humanspace's Freedom chair appealed to Hollywood set designers, exposing the design and helping to push sales up to $23 million by 2002. The steely-eyed government agents in Fox TV series 24 sat in Humanscale chairs, the chair
2 2800 1992 A marketing blitz has sent samples of Lever 2000 to half of all U.S. households. Lever ads show lots of skin.
3 3669 2003 MusiKube LLC, a company run by two Englishmen in New York, is about to hit the U.S. market with a device that customers carry around the store to hear what is on any CD they pluck from the rack. Customers pick up a handheld device as they enter the store,
4 3711 2004 Mercedes has a deal with more than 20 Ritz-Carlton resorts to include a car with the price of a room. Lexus has also teamed up with a host of hotels nationwide, while Nissan is working with the Aspen Skiing Co. to offer guests staying in the most expensive suites at the posh Little Neil in Aspen, Colo., free Infinity sport-utility vehicles during their stay. Deer Valley Lodging in Park City, Utah, just expanded its "Vacation Test Drive" program to include more vehicles and to run year-round.
5 4899 1990 Some car dealers are buying short-distance transmitters that use empty space on FM radio bands. With these "stations," businesses air information about sales or events that might otherwise go unnoticed.

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