Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

Knowledge of product technology

No. SIC Year Note
1 2084 2002 In order to overcome the wine consumption slump, wineries are working with restaurateurs and retailers to get people to think about wine. Olive Garden works with Gallo to increase sales of wine with training and free tasting events. In 2001, the company gave away 30,000 cases of free wine while doubling its wine sales.
2 2844 2004 Nu Skin is now using a new gadget called the BioPhotonic Scanner, a tabletop laser device that through hand scans can measure a person's carotenoid antioxidant levels. Users will finally have a device that can measure the efficacy of nutrients.
3 3571 2003 Hewlett-Packard's products are sold through consumer electronics retailers such as Best Buy and Circuit City. This holiday season HP plans to heighten its retail strategies with special in-store showcases for technologies such as digital photography.
4 3711 1990 BMW is encouraging its dealers to get out of the showroom to find buyers. It is telling them how to make cold calls, organize promotional events, and launch direct-mail campaigns.
5 5122 2003 AdvancePCS broadened its business in November with the acquisition of Accordant Health Services. The acquired firm helps patients with ailments such as multiple sclerosis and rheumatoid arthritis follow their treatment regimens and get proper care.
6 7375 2002 DealixCorp CEO believes that business won't grow much more for a while because carmakers are offering fewer 0% financing deals. In addition, many of the visitors to the site are using it to look up information and deals, not to "purchase".

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