Brainstorming Ideas: Intermediary Customers Purchasing from the Producer of the Product
Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an Intermediary or channel customer must take in connection with the product.
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
Knowledge of company and company product
Familiarity with company and brand, crossing all products
Familiarity with specific product
KNOWLEDGE OF PRODUCT TECHNOLOGY
<<Return to Sell Steps