A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight.
|1||5621||2003||Lately the merchandisers that have been focusing on the plus-sized market are the smaller companies. A few niche merchandisers are starting to make good money.|
|2||5600||1987||Designs On You goes to women's offices or homes to show fabrics and designs so women don't have to drive to stores to shop for clothing. Clothing is also custom: the client chooses design and sizes fitted and there are over 1000 fabric styles to choose from.|