A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight.
|1||5621||2001||Charming Shoppes Inc. specializes in plus-size fashion brands, its recently acquired Lane Bryant line being its crown jewel. Previous to the acquisition, about 57% of its revenue came from plus sizes; now it is at 72%.|