A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||2086||1986||Margins on retail water sales about the same as on other beverages – less than 5%. But home and office delivery, which accounts for more than 80% of the water business, which allows sellers to tack on $15 to $30 in monthly charges for dispensing machines.|