A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||7832||1996||United Artists Theater Circuit Inc., one of the largest movie theater chains in the US, will make its theaters more accessible to persons with disabilities under a settlement with the Department of Justice.|
|2||5411||1993||Superstores offer less customer service, often failing to address needs of elderly, immobile, and poorer shoppers.|