Interest in Improved Styling

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

A. Needs for comfort and status
1. Comfort through the five senses
a. Interest in improved styling




1 5600 2001 Coach revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.