About Food and Meals
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
1. Distinctive style or appearance
b. Quality conscious
1. About food and meals
|1||5600||2004||Quiksilver, the apparel brand, does not stray far from its casual lifestyle image, allowing it to better weather rapidly changing trends. To promote the name, Quiksilver sponsors boarding events and is endorsed by extreme sports stores. To appeal to older customers, the higher-priced line QuiksilverEdition was launched, geared to men 25 and up. Roxy, is another of their brands. It is geared to teen women.|
|2||5411||2005||Price Chopper's key point of differentiation is a sharp focus on perishables, an area where few players excel. It tries to present perishables in a way that really wows customers.|
|3||5812||2002||The new sandwich shops treat sandwich making as an art with fresh-baked breads as the basis of their strategy. Panera employs professional bakers at $13 an hour to make bread from scratch throughout the day. Together Panera and Atlanta Bread Co. offer more than two dozen kinds of breads. The finished products feature fancy names.|
|4||5511||2001||In response to an increase in all-wheel drive vehicles on the market, Subaru is coming up with new innovations to stay fresh. Subaru plans to offer a turbocharged sedan, the WRX, which accelerates on par with a Porsche or BMW. They also will offer a six-cylinder version of its Outback wagon. The company hopes to create a reputation for manufacturing high-performance vehicles.|