About Home and Surroundings
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
1. Distinctive style or appearance
b. Quality conscious
2. About home and surroundings
|1||5945||2002||Right Start Inc. now FAO Inc. is positioning itself as a high-quality alternative to the mass market chains of Wal-Mart Stores, Toys "R" Us Inc., Target Corp, and Kmart Corp. All these mass market chains account for the bulk of U.S. toy sales.|