About Apparel and Accessories
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
1. Distinctive style or appearance
b. Quality conscious
3. About apparel and accessories
|1||5600||2005||Bloomingdale's top executive transformed a second-tier store known for providing uniforms for Manhattan's domestic help to a trendy store known for providing a certain experience. Traub focused on publicity rather than traditional paid advertising, feeling that it leant credibility. Queen Elizabeth II and Prince Charles visited the store, ensuring wide-spread media exposure. Bloomingdales was also featured in movies. A China festival in 1980 boosted sales and brought more people into the store.|