A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
2. Unusual capability or achievement
|1||5611||2001||Since the huge slump in men's retail Brooks Brothers has discontinued national print campaigns in favor of direct mailings and in-store events. The brand also sponsored and dressed Wynton Marsalis and the Lincoln Center Jazz Orchestra during its New York appearances and those at other locations in another creative marketing effort.|
|2||5699||2003||Quicksilver goes for an "authentic" image using celebrity endorsements. It recently signed the British US Open champion to wear its Fidra clothing line (golf apparel). Quicksilver also plans to start a new men's footwear line.|