Improvement in Personal Qualities
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
2. Status in the community
b. Need for personal achievement
3. Improvement in personal qualities
|1||5621||2003||Liz Claiborne has made innovation fashion and fit choices for the season by appealing to the plus-petite.|
|2||5699||2003||Hot Topic's growing reputation as the go-to source for everything teen propelled its very fast growth. It launched a new chain, Torrid, which caters to plus-size teenage girls.|