A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
|1||5600||2001||The Abercrombie & Fitch brand plans to leave the younger teenage look to its Hollister Co. chain while the making the look of the Abercrombie stores a more mature one.|
|2||7841||2005||While Netflix battles Blockbuster and Wal-Mart Stores for mainstream movie fans, other services that rent or sell DVDs have sprung up to serve moviegoers with specific tastes.|
|3||5900||2004||The first edition of MSN Music falls short of matching iTunes. So far, it only has about half as many songs – about 500,000 to Apple's one million. The Microsoft store also lacks a host of features iTunes has, like audio books, gift certificates, spending limits for kids and a sophisticated browsing mechanism.|
|4||5945||2004||Their interactive shopping experience, and the fact that they offer each guest a chance to personalize their stuffed animal, is the core difference between Build-A-Bear Workshop and toy stores.|
|5||5999||2001||Gloss.com's rebirth is based on the theory that consumers want access to several brands of high-end cosmetics at once, something that manufacturers have previously avoided. Therefore, Estee Lauder solicited investments from some of its competition.|
|6||5999||2003||eBags.com realized early on that to make it as an online retailer it had to offer a seemingly infinite amount of choices. Four-year-old eBags sells nearly 8,000 different backpacks, purses, suitcases and other bags.|
|7||5961||1990||Lands' End is rolling out a new children's catalog this summer, and by early 1991 it will unveil a new book of bed and bath basics.|
|8||4833||2004||In 2003, College Sports Television (CSTV) was launched, featuring college baseball, hockey, rugby, lacrosse, track & field, gymnastics, softball, sailing, water polo, rodeo, and debate.|