A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
b. Reliability




1 6321 2004 A key selling point for HealthExtras is transparency. The firm opens its books to customers so they know what drugs really cost and what HealthExtras makes on sales.