A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
c. Convenience of:
|1||5000||2002||Traditional and online retailers' websites aren't getting great enough return on their investments, so retailers are looking to use their stores as a showcase for their Web sites. This effort is part of a broader strategy by retailers to integrate their selling "channels:" mainly brick-and-mortar stores; catalog operations and the Internet.|
|2||5812||2001||FreedomPay, which allows customers to make quick purchases by waving a wand over a sensor at the point of sale, will be instituted in McDonalds. The system reduces cash handling and decreases transaction time. McDonalds in Boise will test out the new system that can reduce transaction time to 15 seconds. Canteen, the world's largest vending company, will install FreedomPay in vending machines.|
|3||6211||2001||SEI Investments builds marketing teams for its different groups of customers. These teams seek out client needs. These teams stay on-call around the clock.|
|4||5331||2002||Target plans to launch an exclusive home furnishings collection called "Dorm Room," including bedding, rugs, clocks, notebooks, backpacks, butterfly chairs and lamps. Target is promoting the line by aiming at college kids and apartment dwellers.|
|5||5531||2002||Carquest will unveil an online ordering system for repair shops later this year. Most of its business comes from repair shops and not consumers.|
|6||6211||1996||Charles Schwab is rolling out two new Mac programs for on-line investing. Most brokerage firms provide only Windows-based programs, or older, clumsier programs for Macs.|