Delivery and Installation
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
c. Convenience of:
2. Delivery and installation
|1||6321||2004||Health Care Inc. provides services to small and mid-size managed care groups and employers. It announced two new contracts with Nevada and Louisiana to supply the prescription drug needs of Louisiana's state workers and their families.|
|2||5731||2001||Large high-end electronics retailer chains are beginning to offer home installations for their goods, a practice previously only done by smaller stores.|
|3||6512||2001||Chelsea Property Group Inc., based in Roseland, N.J., plans to build a nearly 500,000-square-foot outlet center in Las Vegas that will include a taxi stand with uniformed staffers to accommodate tourists.|