Company Will Maintain Consistent Presence in Market
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
d. Company Capability: Company capability that crosses all products
2. Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability – Segment interested in being assured that:
c. Company will maintain consistent presence in market
|1||6141||2001||AmeriCredit Corp. is considered a subprime auto lender, and lends to those with weaker credit histories.|
|2||5734||2001||Apple's new retail stores will most likely appear in upscale shopping centers and malls.|
|3||5045||2000||Since Nu Horizons doesn't have products for computers and monitors its reach is limited in the face of giant companies like Arrow Electronics and Avnet. It has, however, also helped Nu maintain a steady revenue and stable customer list.|