Location of Product for Segment
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
d. Company Capability: Company capability that crosses all products
3. Convenience Leader: The company can be counted on to be the industry leader in convenience innovations – Segment interested in company with leading:
a. Location of product for segment
|1||7375||1999||In partial response to the growth of the low-end competitors, Reuters has become a leading provider of news on the Internet. It sells this news to two hundred Internet sites and receives 55% of its U.S. Media revenue from the Internet.|
|2||6531||2002||In 2001, eRealty agents sold 1,400 homes, up from 750 in the preceding year. Already, about 500 Yahoo visitors have signed exclusive agreements with eRealty to represent them as buyer's agents, says eRealty's chief executive.|
|3||5900||1992||They emphasize the selling point " buy from our catalog because we use Federal Express. We’re going to get it out to you quickly." The catalog company is going to increase its sales with this kind of supplier-assisted advertising.|
|4||8082||1998||In Home Health, Inc. specializes in providing comprehensive services to clients in their homes. The company provides skilled nursing, infusion therapy, hospice, rehabilitation and personal care through a network of 43 offices in 14 states.|