A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
d. Company Capability: Company capability that crosses all products
3. Convenience Leader: The company can be counted on to be the industry leader in convenience innovations – Segment interested in company with leading:
c. Installation capabilities
|1||6141||2001||The major card companies are now investing heavily in their own initiatives to counter the electronic payments competitors. In 2000, Visa USA, Cisco, and Sun Microsystems created Visa DirectExchange which aims to give banks an easier way to process payment.|