Product Preparation

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
1. Segments where delays cause customers to be inactive. Delays caused by time required for:
a. Product preparation




1 7832 2003 New companies are allowing consumers to order or print movie tickets at home. ATM-like machines called automated box offices are also popping up in theater lobbies and allow moviegoers to swipe their credit card and print out a ticket.
2 6061 2003 Those who do home banking and bill payments use an average of five services with the credit union. Offline customers average just three services each.