Segments Where Delays Are the Result of Too Many Benefits
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
5. Segments where delays are the result of too many benefits
|1||6012||2001||Washington Mutual, once one of the few corporations allowed to sell insurance and financial products, is now facing increased competition with changes in federal regulations. In addition to an inviting environment, the company is opening up bank "stores." The stores have been effective and the company has seen increased new accounts and activity. Loans are available for cars and mortgages. Because the stores are not equipped with vaults, they are cheaper to build and put less of a strain on company finances|
|2||7319||2004||Google steadfastly refused to clutter the home page with splashy ads or links to other Web sites, maintaining a zippy, minimalist design that has scarcely changed to this day. They built a business out of selling paid ads alongside search results, which turned Google into a money making machine. But more importantly, they provided fast and reliable results.|
|3||4724||2001||GetThere also releases a benchmark study. It surveys firms that spend $5 million to $500 million a year on travel. That most recent study found adoption of online travel booking soaring, mostly because it's easier to find cheap fares and low booking fees.|
|4||6411||2001||Most multiquote insurance websites won't let the consumer purchase a policy online. Quotesmith.com only allows online purchasing from 5 of 375 companies on the site.|
|5||6021||1995||Bankers Trust merged its equities sales force and its equity derivatives sales force, a move that could lead to a more integrated approach to clients.|
|6||5000||1987||Family Dollar has long relied on convenient locations, friendly service, careful merchandise mix and compact stores to support higher margins on automotive supplies and health and beauty items.|