A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Breadth of locations where product is purchased or used
|1||5331||2001||As the market reaches saturation, the retailer needs to increase its share of customer's wallets rather then depend on gaining more and more new customers. To do this, Wal-Mart has launched on a mission to tailor merchandise to local tastes. Rural Wal-Marts stock Spamoflage, Spam in camouflage cans which has proved popular with hunters. Wal-Marts in regions with high Hispanic populations stock popular Mexican foods and affluent customers are lured in with high-definition televisions and bookstores.|
|2||5632||2004||Claire's accessories store chain might expand smaller mall stores by taking over adjacent mall space where possible. It could also put more than one store in a mall. The company already boasts multiple locations in several malls.|
|3||6035||1999||First Place Financial is opening four loan production offices just outside the location of its main market. It also planning to add more branches in its area.|
|4||5411||2001||Albertson's still thinks that online grocery shopping will be plausible in the future. The company, as well as Safeway, had started experimenting with online operations based on individual stores, not distribution centers.|