A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Breadth of locations where product is purchased or used
b. Regional




1 6022 2004 Commercial Capital Bancorp is growing its branch network. It'll have three new Southern California branches by early next year. It will also put its first Northern California branch in San Mateo by year-end.
2 5311 2003 Kohl's discount department store has become a strong retailer because it offers suppliers the growth that other department stores cannot. It is one of the only retailers opening stores in large numbers, adding an additional 95 stores next year to its existing 542 in 36 states.
3 5200 2003 Store growth is continuing at Tractor Supply. The chain boasts almost 460 stores in 30 states, with concentrations in Texas, Ohio, and Michigan. Officials plan to add 10% more stores a year.
4 6141 2001 Currently, AmeriCredit Corp. is focused on expansion, planning on reaching 220 offices by mid-2001, continuing on with a 10% yearly growth rate.
5 5812 2001 Sonic plans to open up 190-200 new stores this year which is 175 more than last year. 40 of these stores will be company-owned. This expansion is important to get more brand awareness; two or three of Sonic's 50 markets are saturated.
6 5331 1996 In its formative years, Wal-Mart set up a network of local community stores (in rural areas) and regional distribution centers.