Segments Visiting Shopping Malls
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product
2. Customers in retail establishments
d. Segments visiting shopping malls
|1||5700||2001||Best Buy, with a network of more than 400 big box stores, was beginning to run out of good locations for new outlets. Musicland would add 1,300 stores to the company. Musicland's smaller stores, located mostly in malls and small towns, gave the company a way to reach new types of customers and gain further leverage with suppliers.|
|2||5600||2004||After many years of resisting malls and proximity to anchor tenants, Urban Outfitters is finally expanding into them. Of the 30 new Urban and Anthropologie stores slated to open next year, 33% will be in malls.|
|3||5699||2001||Abercrombie & Fitch Co. has 354 stores, located mainly in malls, as well as owning the chain retailer Hollister Co. The store additionally sells on line and through a quarterly catalog.|
|4||5900||1990||NordicTrack is opening a retail store as well as 15 kiosks in malls, to advertise.|
|5||5900||1995||Sunglass Hut offers convenience and one-stop shopping in its category. They stock 1,000 kinds of sunglasses in their mall kiosks.|