A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product
2. Customers in retail establishments
|1||6211||2004||With trading volume down and competition up, online brokers are devising new ways to attract investors. Fidelity is teaming up with eBay to give special rewards to eBay customers who open accounts. E*Trade and Schwab have launched credit cards that reward users with free trades.|
|2||7800||2003||Movielink LLC, which lets customers directly download movies, signed a deal to feature its service on online entertainment site Hollywood.com. Movielink, launched late last year by five major film companies, is pushing its online business at a time when other online companies, such as RealNetworks Inc., have seen some success charging customers for features such as streaming sports videos.|
|3||4813||2002||Virgin Mobile leases its transmission capacity from Sprint and sells it services through 21 Virgin stores, 450 Best Buys, 1050 Target stores and some 2200 other stores.|
|4||5411||2001||Scores of new cigarette brands, such as GT One, Money and Ol' Smoothie, have hit the shelves of gas stations and convenience stores . Small companies have grabbed nearly 4% of the U.S. retail cigarette market, up from just 1% in 1997.|
|5||5942||2002||Amazon is developing new businesses to offset some of the cost of free shipping and discounting. It introduced an apparel store featuring clothing from Nordstrom, Gap and others. These retailers handle their own shipping.|
|6||7389||1989||American Express is negotiating with fast food restaurants to get charge cards honored there.|
|7||5734||1991||Computers are being sold everywhere: office-supply outlets, dept. stores, warehouse clubs, and consumer electronics chains. The latest trend is computer superstores.|
|8||5812||1995||Daka opened a smaller version of Fuddruckers, called Fuddruckers Express, by leasing space inside a Home Depot store in Waterloo, Iowa. First-week sales at $200,000 were incredibly profitable.|
|9||5812||1994||In effort to update, Dunkin' Donuts to offer flavored coffees. And double the number of outlets in the next 5 years in new places like gas stations, airports, highway rest stops, hospitals. But doesn't want to alienate its middle of road customers.|
|10||5942||1994||Electronic Greetings setting up electronic kiosks in retail outlets and hotels whereby the company offers 100 gift ideas from gourmet foods to perfume. Customers order their purchases, specify the delivery date, and pay by credit card.|