Segments Shopping in Home

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
2. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product
3. Customers in residential areas
a. Segments shopping in home




1 5712 1999 Two other big furniture makers – Ethan Allen Interiors and La-Z-Boy – both plan to sell their wares online in cooperation with their own networks of retail stores. These stores will handle such tricky functions as making deliveries, handling repairs and accepting returns.
2 7841 2003 Movielink's pairing with should help it better compete with rivals such as CinemaNow Inc., owned by Lions Gate Entertainment and Netflix Inc. Netflix rents digital videodisks by mail. But that’s only until movie downloads take off. It's just a way of establishing a monthly relationship with customers that can be moved into downloads later.
3 7832 2003 Fandango's print-at-home feature for movie tickets works in 40 cities. Automated box offices charge no fees and allow moviegoers to bypass long box office lines.
4 5600 1999 The Gap retailer started selling merchandise online in late 1997, an early convert to the then-revolutionary idea of apparel retailing on the Web. Now, that gamble is starting to pay off. Gap's online sales have tripled over the past year, according to the chief executive of Gap's Banana Republic store who is also overseeing Gap Inc. direct the online unit.
5 4813 2004 Internet phone service provided by Time Warner Inc. is on the rise. It's one more sign of telecommunications upheaval that's unfolding quickly. It isn't good news for telephone companies like Verizon Communications. The cable industry's push into the phone and Internet calling business is also threatening the foundation of the nation's $300 billion telecom industry.
6 5092 2000 Major pet suppliers have turned to online stores because of market that is bigger than just toys or music. Pet owners spent $23 billion on their pets, of that $299 million was spent online.
7 5621 2001 Chico's builds stores where it has previously been successful. It also uses numerous catalog mailings and discounts to increase consumption in its target market of 35-55 year old women.
8 5734 1991 Diet Carry-Out delivers 3 meals a day, 7 days a week with varying serving sizes available. Door Step Diets serves a 6-day, 18-meal plan.
9 5600 NA Aca Joe (men's clothing) will enter the mail order business next March through a joint venture with specialty catalog supplier Hanover House.