Frequency of Purchase of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
c. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
1. Frequency of purchase of the product
|1||5092||2000||The Net appears to be convenient for pet owners because most tend to buy the same stuff regularly and welcome the convenience.|
|2||5092||2000||The Net appears to be convenient for pet owners because most tend to buy the same stuff regularly and welcome the convenience. Most customers order from whoever has the special because sometimes it's even free.|
|3||5912||1999||PolyMedica Corp. targets the country's 3.2 million seniors with diabetes who get benefits from Medicare. Seniors sign over their Medicare benefits to PolyMedica, which ships them insulin and testing supplies every three months.|
|4||0||1989||Gas sells by where it's located, more than its brand name.|
|5||5331||1995||Sam's Club sends out gift catalogs and customer newsletters.|